An UpMenu alternative for cafés that don't need delivery software
UpMenu is a full online-ordering system: a restaurant website, delivery and pickup, payments, loyalty and marketing. If you run a café, a bakery or a food truck and simply want people to see what you sell, Craftel is the lighter choice: a designed menu at your own link.
14 days free. No card needed.
Craftel and UpMenu, side by side
| Craftel | UpMenu | |
|---|---|---|
| What it is | ||
| What it is | Yes: A designed menu at your own link, for the table and the bio | Partly: Online ordering, delivery and a restaurant website |
| What you set up | ||
| What you set up | Yes: A template, your dishes, your link | Partly: Ordering, delivery zones, payments, marketing and more |
| Online ordering and payments | ||
| Online ordering and payments | No: No: guests read the menu, then order at the counter or message you | Yes: Yes: pickup, delivery and table ordering |
| Design | ||
| Design | Yes: Templates designed for real venues; you add your logo and colour | Partly: Website templates for an ordering site |
| Arabic and English | ||
| Arabic and English | Yes: On one menu; guests switch with a tap, Arabic right to left | Check their site |
| Your menu at its own link | ||
| Your menu at its own link | Yes: craftel.app/m/yourcafe | Check their site |
| Changing a price | ||
| Changing a price | Yes: Edit it on your phone; it's live straight away | Check their site |
| Instagram, WhatsApp and location | ||
| Instagram, WhatsApp and location | Yes: Buttons at the end of the menu | Check their site |
| Price | ||
| Price | Yes: $12 a month or $99 a year, 14 days free | Check their site |
UpMenu's column describes how it presents itself publicly, as of October 2026. Plans and features change, so check their site before you decide.
UpMenu may suit you better if
- You take delivery and pickup orders on your own website
- You want loyalty, coupons and marketing in the same system
- You have staff to manage orders as they come in
Craftel suits you if
- Your orders already come through the counter, WhatsApp or a delivery app
- You want something you can set up in an afternoon
- You want a menu that looks like your place, not an online shop
- You want one link for your tables and your Instagram or TikTok bio
A showcase, not an online shop
Ordering platforms ask you to decide delivery zones, opening hours for orders, payment methods, minimum basket sizes and how orders reach the kitchen. That's worth it when online orders are your business. For a café where most people walk in, it's a project you don't need.
Craftel does one job: it shows your menu beautifully. Sections, dishes, photos, prices and sizes, in a template designed for venues like yours, with your WhatsApp, Instagram and location at the end.
Keep your delivery apps
If you're on delivery apps, stay there for delivery. Your Craftel link is the menu people see first: on the table, in your bio, in WhatsApp replies and on Google Maps. It doesn't charge commission because it doesn't take orders.
Built for social-first venues
Many small venues are found on Instagram and TikTok before anyone walks in. Your Craftel menu opens straight from the bio link, without an app, loads quickly on mobile data and shows every dish with its price, so followers know what to come in for.
One link, two jobs
A QR menu on your tables
Print a QR code or a ready-made table tent. Guests scan and the menu opens in their language, with no app.
A storefront in your bio
Put the same link in your Instagram and TikTok bio. Followers see every dish with its price, then message you on WhatsApp or find you on the map.
Switching takes one sitting
- 1
Choose a template
Each one was designed for a kind of venue. Pick the one that feels like yours.
- 2
Add your dishes
Sections, names, prices and sizes, in English, Arabic or both. Photos are optional.
- 3
Share your link
Print the QR code for your tables and put the link in your bio.
What Craftel costs
$12 a month or $99 a year, with every template and feature included. Start with 14 days free, no card needed.
See pricingQuestions
Can I take delivery orders with Craftel?
No. Craftel shows your menu; it doesn't take orders or payments. If online ordering and delivery are central to your business, a platform like UpMenu is built for that.
Does Craftel build me a website?
Your menu gets its own link, such as craftel.app/m/yourcafe, which works as your menu's page on the web. It isn't a full website builder with extra pages.
Can I use Craftel alongside a delivery app?
Yes. Many venues show their Craftel menu on the table and in their bio, and keep a delivery app for delivery.
How much does Craftel cost?
$12 a month or $99 a year, everything included, after 14 days free with no card.
Is Craftel affiliated with UpMenu?
No. UpMenu is a trademark of its owner. We mention it because owners compare the two.
Other comparisons
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- Linktree alternativeYour bio link opens the full menu with photos and prices, not a list of buttons.Compare
Craftel is not affiliated with, endorsed by or sponsored by UpMenu. UpMenu is a trademark of its owner.